Earl Sweatshirt makes fake Samoa video to try to generate buzz for Odd Future | Hipster Runoff

Earl Sweatshirt makes fake Samoa video to try to generate buzz for Odd Future


Earl Sweatshirt was never in Samoa. People who are 'insiders' in the industry know this. Basically, Odd Future wanted to make sure that Tyler the Creator got all the initial buzz, then when buzz was dying, they could bring back Earl Sweatshirt and say that he was in a foreign country for reasons that seemed 'deep and dramatic.' They basically took advantage of a nice, young man to build the overall Odd Future brand, launch 'swag lines' and 'get TV shows.'

Anyways, the Odd Future team recently made this documentary [via mockumentary] about Earl Sweatshirt's life in Samoa. It looks like it was filmed in a remote part of California, maybe at some cult's sacred jungle real estate. The video is really confusing because they take him to be interviewed at some radio station, even though he isn't famous in Samoa. It is all clearly an act, staged blog fodder to make white swag Odd Future tweens think that Earl Sweatshirt is 'deep.'

Earl Sweatshirt deserves to be angry at Odd Future management for keeping him hidden for a year. This isn't going to end well.

Was Earl ever freed, or is he still trapped in Odd Future?
Do u <3 or h8 Odd Future?
Is Earl Sweatshirt 'overrated'?
Was he just under house arrest in Southern California for a year?
R u tired of Odd Future swag buzz news?