Music | Hipster Runoff


Guy from Neon Indian’s Old Band (Ghosthustler) Launches New Band, Sounds Kinda Like NI


Understanding the success of Neon Indian means understanding the failure of the now defunct band Ghosthustler [link] from Denton, TX. Ghosthustler was a few bros from Texas who attempted to make an electro project during the tail end of the blog house era. Even though the group didn't pan out, they received authentic praise, and gave Alan Palomo a 'backstory' meme that helped with his transition into VEGA and Neon Indian.

LOVELIFE is Noah Jackson, who some regarded as the co-mastermind of Ghosthustler. In this live video of Ghosthustler's song "Parking Lot Nights", you can see Alan Palomo beta testing the dance moves he utilized during Neon Indian's Jimmy Fallon performance. Noah Jackson is the bro 'riffing hard' on guitar.


It will be interesting to track the blog receptiveness to LOVELIFE's tracks "Jimmy" and "1994." [STREAM @ myspace] The tracks mix elements of 'pop', 'chillwave', and bloghouse banger filters / synths / chord progressions. In addition, the absurd lyrics in the song "1994" proclaim "Mexican jumping beans make a family" will appeal to chillwave bros who don't even really care what they are listening to.

Will these tracks become a blog hit? Will they receive critical acclaim? Will LOVELIFE attract an authentic PR representative who will monetize his project? Will his brand appeal to 'entry-levelers', 'authentic chillwavers' or 'electro bros'?

Is LOVELIFE a new chillwave band, or are they just a Neon Indian byproduct?
Will blogs authentically appreciate LOVELIFE, or is there an higher demand than ever for new chillwave bands?
Is LOVELIFE already better than the new MGMT mp3?
Is LOVELIFE a new genre called 'Palomo-Rock' / 'post-Neon Indian Denton wave'?

It seems like the natural reaction is to say that this is 'ripping off' Neon Indian, but a more important question to ask is "Would you enjoy these songs more if they were branded as Neon Indian mp3s?"

Neon Indian


Neon Indian is a chillwave buzzband from 2k9 that rode chillwaves

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Pitchfork officially endorses Ariel Pink, grants ‘Best New Music’ status

Ariel Pink's Haunted Graffiti's latest song "Round and Round" has been on the internet for ~3 days, and has become the most critically acclaimed / contextually compelling song of the year already. Ariel Pink used to be a 'lofi God', but now that he has signed to a major alt label, he will receive the PR+marketing reach that is necessary to be 'taken seriously.'

The Pitchfork track review was written by Pitchfork founder Ryan Schreiber, who probably had to 'take care of business on his own' and make sure none of the other writers 'panned' the song:

Ariel Pink has been ahead of the game too long. Over the last decade, he's been crafting the kind of dreamy, AM-radio-nostalgic pop that's recently become pervasive in indie music, sparking a reappraisal of his music. It's hard to know how much Ariel's output is responsible for a new crop of musicians running their own tracks through crusty VHS tapes to capture that hazy analog ambiance, but it's hard to deny that Pink's public access-style demo jams sounded like a lot of what now gets called chillwave as far back as 2002.

After endorsements from Gorilla Vs Bear, Pitchfork Media, and the Hipster Runoffs, it seems like Ariel Pink's next album might be in a prime position to become 'the most authentic' product of the year. Even though 2k10 is 'fully loaded' with releases by mainstream indie bands/former blog darlings, Ariel Pink might represent a preservation of authenticity.

Is Ariel Pink's song "Round and Round" the mp3 of the year?
Is Ariel Pink the new AnCo?
Will the blogosphere ever forgive MGMT for their 'monumental flop'?
Is Ariel Pink on the 'fast track' 2 being an 'indie God'?

Ariel Pink

Alternative Celebrity, Buzzband

Ariel Pink is a 'lofi genius/wizard/mastermind' who has transitioned his brand to 'relevant indie buzzband status' in 2k10.

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Die Antwoord signs 2 Interscope, Officially ‘Mainstream’

Interscope is a large mainstream label. Die Antwoord is a rap group from South Africa that 'went viral.' The mainstream label Interscope 'signed' Die Antwoord, since they don't really have to invest that much 2 market the group.

Can't believe Die Antwoord is the buzziest buzz band in the history of the world:

Die Antwoord became a living meme of unprecedented velocity, propelled into global megawebstardom faster than any act I've ever seen. Ninja tells me that in addition to shaking hands with Interscope, District 9 helmer Neill Blomkamp plans to direct Antwoord's next music video, they'll likely be performing at the Coachella festival, and a film is in the works.

Sort of wonder if Boing Boing is the new Pitchfork, since they basically 'created' Die Antwoord, and they recently debuted the MGMT album art. Wonder if Boing Boing was paid 'mad bank' to blog about this meme.

Wonder if 'going viral' is the only way for new artists 2 emerge in the modern world:

He [Ninja] says Die Antwoord is in LA for the first time. He's joined by his creative partner Yolandi Visser (who's sleeping in this morning, upstairs in the hotel), and their "consigliere" Jay.

"When we did the big meeting with Interscope, Jimmy Iovine was telling me all about how badly their business has been harmed by the internet," Ninja says, sipping black coffee. " I can understand that but I said, 'Jimmy, I want to give you a piece of samurai advice: Become the enemy."

Sorta just want to see progressive bangs, but not listen to their music.

Do yall care about Die Antwoord, or since they are a meme, is it chill to just forget about them + move on to a new meme of the week?
Would this be the same as giving Tay Zonday a record deal?
Will Die Antwoord ever be taken seriously as artists, or will any1 who ever mentions them just talk about how they 'went viral' but are now trying to prove themselves' as authentic rappers?
Was Die Antwoord a forced meme, and should the alternative blogosphere stop 'covering' them now that it is clear that they are a marketing gimmick?
Were u ever tricked by Die Antwoord, thinking they were an authentic meme darling?

R I P Die Antwoord. U were a good meme.

Die Antwoord


Die Antwoord is some rap group from South Africa that became a popular meme, but then no1 bought their album.

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Panda Bear adds guitar to his live performance


Panda Bear's live performance is widely known as an experience where you watch a bro pressing buttons on a sampler and singing into the microphone. Behind him are 'trippy visuals.' In an effort to 'spice up' his live performance for the upcoming album cycle for Tomboy, he added a guitar to his live set.

It seems like he is doing some sweet riffs, and even executing some sweet chord progressions.

Photos by Charlotte Zoller

Will Panda Bear's addition of the guitar help him 'crossover' into the mainstream?
Will his next album be the most/least critically acclaimed album of his career?
Is Panda Bear solo better than AnCo?
Is Avey Tare the 'glue' of Animal Collective?
Did Washed Out 'leap frog' over Panda Bear for the most compelling 1 man live performance setup?

Will Washed Out learn how to play the harp in response to Panda Bear's implementation of the live guitar? [via Joanna Newsom]

Panda Bear

Buzzband, Alternative Celebrity

Panda Bear is a member of Animal Collective. He wrote the hit album "Person Pitch" but failed to deliver in 2k10 with TOMBOY.

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Wall Street Journal ‘covers’ the chillwave genre

The Wall Street Journal did some blog post / article about chill wave. As you already know, chill wave was the first successful genre launch in 10-20 years. The creation of this genre enabled the key artists (and even some undeserving artists) to 'grab on' to the massive hypeball, giving all media outlets and 'interesting angle' from which to approach their coverage.

This article is historically significant because it credits Carles from the popular weblog HIPSTER RUNOFF as having invented chill wave:

Last July, a blogger named Carles, writing for the site Hipster Runoff, clustered together a handful of up-and-coming bands with a similar sound and recording approach and, by most accounts, birthed a new genre: “chillwave.” It didn’t take long for other music sites to start throwing around the term.

Can't believe we did it. We invented chillwave. One of the most relevant genres in the history of the modern world. The perfect mix of a 'stupid name', interesting/listenable music, and the opportunity to discuss the framework of the genre.

Whereas musical movements were once determined by a city or venue where the bands congregated, “now it’s just a blogger or some journalist that can find three or four random bands around the country and tie together a few commonalities between them and call it a genre,” said Alan Palomo of Neon Indian.

Is chillwave 'real'?
Is chillwave mainstream?
Is chillwave the future of indie music?
Will another great chillwave band emerge in 2k10?
Is Carles the most important music critic of the modern world?

Did Zooey Deschanel rip off Britney Spears and/or Feist in her new music video?


Zooey Deschanel is in a band called She & Him with some bro named M Ward. For some reason, they have indie credibility, I think because she has cute bangs, and because she is married to the Prince of Indie Music, Benjamin Gibbard. In She & Him's video for "In the Sun", you can tell that they are jonesing for mainstream traction.  They utilized several different visual gimmicks to attempt to subconsciously appeal to the mainstream music fan.

Even though the song itself is sorta honky and her voice is 'interesting' in a way that you could say might be negative, it seems like it is in the perfect position to 'cross over' and end up on the mainstream radio. Feel like there are a few flaws with the video. They should not have let the bro from the band play the love interest because he looks like he is a 40 year old high schooler. In addition, the dancers aren't graceful enough.

Sorta feel like this video 'ripped off' the contextual setting of Britney Spears' hit debut video "Baby One More Time."

Do yall prefer skanky backup dancers?

Or some bro in a lil scarf?

Video: Britney Spears - "Baby One More Time"


I think the ultimate goal of this video might be to brand the band as something similar to Feist. The video for "1-2-3-4" confirmed that cute indie girls also have to be whimsical dancers who are just looking to be 'free spirited' in a some what surreal context.


Circular imagery + crane shots seems important.

Feist's pre-iPod brand was definitely aided by her desire to 'just dance' [via Lady Gaga]


Does Zooey Deschanel need to go for upmarket Feist audiences, or 'shorten that skirt' and go after the Britney Spears fans?
Is She and Him a 'good product'?
Is Zooey Deschanel a relevant alt female?
Did Joanna Newsom teach us that "they can't all be Feist"?
Will Zoey Deschanel have a Britney Spears-like breakdown and bitter divorce from Ben Gibbard that alt blogs use to fuel content for 1-2 years?
Is She & Him's target audience male or female?
Hit Me Zooey 1 more time.

Neon Indian responds to MGMT's flop, strategically releases new MP3


On March 9, 2010, MGMT released an MP3 called "Flash Delirium" to promote their upcoming album. Many fans didn't 'get' it, and have grown wary of riding the MGMT bandwagon into the future. In what must be a strategic response to try to steal some of their fan base, Neon Indian has released a new MP3 called "Sleep Paralasyst."

The song was released by Green Label Sound, which is Mountain Dew's "record label." Basically, instead of buying ads, they are looking to be attached to authentic new mp3s by relevant bands so that Neon Indian fans will drink MTN DEW.  Chromeo participated in this same project, and I'm sure 5-20 more buzzbands will go through the same process in the next 2 years.  Wonder if Mountain Dew can effectively measure their 'return on investment' with Green Label Sound.

If/when MGMT's album flops, it seems like many fans might 'jump ship' and become Neon Indian fans. MGMT performed this same audience hijack from Of Montreal. Wonder if Neon Indian is the next Vampire Weekend.  Wonder if their next album will be their 'pop' album.

I will copy and paste the whole 'press release' just because it is funny to read how some marketing bro figured

Neon Indian is Alan Palomo, the Mexican-born, Texas-raised, brilliantly lucid 21-year-old synth-wizard who learned his production chops as part of Ghosthustler and honed them as VEGA. In October 2009 Neon Indian released his critically heralded debut album, Psychic Chasms, nearly anonymously and drew wild speculation for months. As Neon Indian, Palomo has made an art of leaving out the details and letting the world draw its own conclusions… which is very much the case with the lyrics to his new Green Label Sound single, “Sleep Paralysist.” Neon Indian kicks off 2010 by teaming up with Green Label Sound to release the psychedelic blip-pop song “Sleep Paralysist.” This is the first new original Neon Indian material since 2009.

Neon Indian formed from a batch of off-the-cuff recordings that weren’t quite right as VEGA songs. It turned into something much larger than the sum of its parts. The name itself was invented by Palomo’s former band-mate and high-school friend who, in a round-about way, was the inspiration behind the project's first track “Should Have Taken Acid With You” on Psychic Chasms. Not long after the music was released, Gorilla Vs. Bear blogged about it, Grizzly Bear tweeted their fan-dom, and Pitchfork sealed the deal when they bestowed “Deadbeat Summer,” and Psychic Chasms with their Best New Music honor. “The project really finds its groove,” wrote Pitchfork, “nailing perfectly the essence of woozily nostalgic synth pop.” Neon Indian was outted and all of a sudden what started as a careless outlet for ideas too offbeat to fit the VEGA mold, had gone and defined a genre.

Neon Indian’s sound is as Palomo describes it, “Childhood re-contextualized through a psychedelic, lo-fi filter. The idea of memory before you were old enough to have memories.” Psychic Chasms intentionally captures the sound of records stored in sunlight and played to the breaking point. The album is a melting pot of hazy, lo-fi, sun kissed, electro-pop sounds that come together to form a kaleidoscopic collection of esoteric and inspiring songs.

“Sleep Paralysist” was written by Palomo, then recorded and produced in collaboration with Chris Taylor of Grizzly Bear in Brooklyn at his elusive musical dungeon, Terrible Studios. Much like the music of Neon Indian’s debut album, the new single embodies the feeling of a dream had while taking a nap under the summer sun: warm, emotive, and toned by hazy light seeping through closed eyelids.

Wonder if some1 should make that the wikipedia entry for Neon Indian.

Did Chris Taylor of Grizzly Bear produce this track well, or does it sound 2 much like Grizzly Bear?
Is this song as good as any song from Psychic Chasms?
R u worried/excited for the next Neon Indian album in 2k11?
Will VEGA's new album be able to compete with LCD Soundsystem's latest release?
Is Green Label Sound authentic?
Should Mountain Dew stuff Neon Indian CDs into 12 packs of Mountain Dew?
Should more beverage companies start record labels?

Neon Indian


Neon Indian is a chillwave buzzband from 2k9 that rode chillwaves

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Green Label Sound

Record Label, Meme

GLS is the record label of Mountain Dew. They pay a buzzband to write an MP3, then release it to blogs in order to get buzz.

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Joanna Newsom plays an mp3 live on Jimmy Fallon, kinda a ‘snoozefest.’


Late Night With Jimmy Fallon has become the official Late Night Snow of Internet Buzz bands. While the show will never have massively successful ratings due to the late night time slot, they focus on creating bits + performances that will 'go viral' on the internet the next day. Joanna Newsome played some song on a piano and sang words over it.

Did yall watch this whole video, or did u watch 30-40 seconds of it, then moved on to a new bit of internet content?

Many Joanna Newsom fans believe that she is best consumed in a live setting.
Is Joanna Newsom chill, or am I just too tween 2 ever 'understand' her music?

Was her performance 'amazing'?
Do yall think Middle America enjoyed this performance, or did they change the channel to an episode of "Blind Date" / "Elimidate"?

Joanna Newsom

Alternative Celebrity

Joanna Newsom is some indie songstress who plays the harp and writes weirdo songs that some ppl say are 'amazing.'

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Jimmy Fallon

Alternative Celebrity, Actor

Jimmy Fallon hosts his own late night talk show and competes with Conan O'Brien 2 try 2 book the most indie buzzband guests.

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New Joanna Newsom Album ‘tanks’ and/or ‘flops’, sells only 7000 albums in first week

Despite winning worldwide critical acclaim from music criticism bros, the latest Joanna Newsom album has 'completely flopped' in the open market. It was 'such a failure' that it will most likely inspire tons of internet journalism pieces that attempt to demonstrate the challenges behind converting blog buzz + internet acclaim into album sales. Many question her decision to have a 2.2 hour album that meanders around without a defined structure. Experts say should could have very easily crossed over into the post-Feist indie woman niche, but we can only imagine that she believed the whole 'harp + piano vibe' would catch on. Industry insiders are shocked + worried about the future of the alt Ren Fair music economy.

Via the LA Times:

Joanna Newsom, the week's most-talked-about release, lands further down at No. 75. The long-awaited, highly-ambitious three-CD Drag City set "Have One on Me" sold more than 7,000 copies in its first week, and gives the critically beloved Newsom a new high on the big chart. Her 2006 effort, "Ys," debuted and peaked at No. 134.

Apparently Sade had the #1 selling album of the week, selling 126,000 copies in its 3rd week in the open market.
In January, Vampire Weekend's "Contra" debuted at #1 with 124,000 copies sold, setting the new standard for a successful mainstream indie band, especially because they were only on their second album.
Do yall think over 100K people downloaded the Joanna Newsom leak?
Is her record label going to 'drop' her?
Did she mismanage her PR campaign?
Could she have done more to push album sales?
Is this a 'flop', or
Just because u get internet critical acclaim, does it mean u will sell mad albums?
Fortunately, Newsom will be able to sell out live shows since bros are 'horny' 2 see her live?

Is Andy Samberg a more success musician than his GF [via mad youtube views] + Lonely Island album sales?

Will he have to 'console her' and still encourage her to stay true to her art, or will he 'get real' with her, and ask her to bring some bank to the relationship?
Did the window of opportunity 2 'cross over' into the mainstream just close on Joanna Newsom?
I feel kinda bad for her, like as if the internet lied to her and told her she was awesome, but then she metaphorically 'only applied to Ivy League schools' and got mad rejected from all of them, and now has to go to community college.
U did ur best, JoJo. U did ur best.

Joanna Newsom

Alternative Celebrity

Joanna Newsom is some indie songstress who plays the harp and writes weirdo songs that some ppl say are 'amazing.'

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Is Animal Collective trying to shut down music blogs?

Last Friday, a popular internet music weblog, Chocolate Bobka received a Blogger DMCA takedown notification since he posted bootlegged tracks by the popular internet indie band Animal Collective. This was 'devastating news', particularly after Blogger went on a controversial deletion spree, deleting blogs that had violated digital rights multiple times. Many MP3 bloggers find that this big brother-esque policy is unfair since some of these tracks are authorized, or at least 'widely distributed' on the internet.

Many bloggers and websites feel responsible for 'creating' Animal Collective with authentic internet blog buzz and coverage.  This is possibly the biggest scandal in the history of internet music, since it seems like Animal Collective is 'fighting back' against the forces that theoretically 'made' them.

Here is a critical email that the Alt Report received from the Chocolate Bobka blogger describing the situation:


So. Here's the deal. I went to the AnCo MPP Listening Party (thrown by Domino) on October 28th 2008 in NYC. 14 blog years ago. I then wrote up my 'thoughts' about the 'experience'/'album' on CB. (Here:

At the bottom of the post I posted two mp3s that had been 'floating' around the WWW for months. They were from a widely circulated Lisbon, Portugal bootleg. The same show is available, for free, to download, in FLAC, on (here: DMCA/Blogger took down the post (made it a 'draft') claiming "certain content in your blog is alleged to infringe upon the copyrights of others." I then took out the old links, and added a link to the Archive DL. This shit is so whack. Ha.


In a previous interview with the Irish State Magazine, Noah Lennox goes on record, claiming that he supports fans sharing bootlegs:

Fans of the band have taken to documenting these gigs the old fashioned way – through bootlegging. Animal Collective are only too happy to let that continue – “It feels really good man,” Noah enthuses. “To realise people are so hyped on it that they are downloading bootlegs and trading tapes and all that. I know for some of the guys in the band – with bands like Pavement and Grateful Dead – they were part of a community who would trade tapes and stuff. So they are psyched they are doing that with our music too. It’d good that people care and like the music so much to do that kind of thing. ”

If AnCo is chill with bootlegging,why do u think they are 'going after' mp3 blogs for posting their material?  Will blogs be scared to post Animal Collective in the future?  Posting premature bootlegs + youtube videos of early Animal Collective and Panda Bear work has been critical in building buzz for their releases.   It seems like the whole internet web marketing game is completely changing as artists  protect their digital rights.

Is AnCo 'coming after' blogs + alt internet websites?
Should all Mp3 blogs move off Blogger?
Do artists have the right to 'protect their music', or should they embrace the blogosphere?
Will Animal Collective 'come after' Pitchfork for embedding their music on their website?
Are indie bands no longer in control of their own brand?
Will major label watch dogs prevent the free proliferation of music in the future [via premature album leaks]?
Does this mean we are no longer 'on the same team' with Animal Collective?

Should we just blame their record label, DOMINO RECORDS?
Is AnCo the Metallica of indie music?

Did Rihanna Rip off the aesthetic of M.I.A. & Die Antwoord?


Many web critics and famous twitters 'talked mad shit' about Rihanna over the past week since her video for the song "Rude Boy" 'totally ripped off' the M.I.A. aesthetic. It seems like people want to protect M.I.A. and her perceived authenticity in alternative circles, even though she is a mainstream artist now.

Many music fans feel that Rihanna is unoriginal and only marginally talented, usually using autotune to mask her weak voice. It seems like she has a 'slammin ethnic bod', but is ultimately too stupid/uneducated to develop her own concept. She is a young human, and probably cannot come up with her own concepts.  However, due to her notoriety, she is a viable outlet through which mp3s and merch can be sold.

M.I.A. - Boys


M.I.A. - Galang


Watching the video for M.I.A.'s "Galang" makes you think of when she was still 'fresh', and her product was differentiated.

M.I.A. album art aesthetic

It also seems like Rihanna's video rips off Die Antwoord based on this screen shot.

Will M.I.A. ever top her pregnancy meme?

In the 2k10s, will more artists attempt to be like M.I.A.?

Will some1 'beat up' Rihanna 2 'put her in her place'?

Are mainstream and black artists unoriginal?
Do all mainstream ideas come from authentic alt ideas?
If M.I.A. looked less 'ethnic' and more 'exotic', would Rihanna even exist?
Is this a 'nonstory'?


Buzzband, Alternative Celebrity

M.I.A. is known for thinking that the American government is out 2 get her.

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Die Antwoord


Die Antwoord is some rap group from South Africa that became a popular meme, but then no1 bought their album.

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The XX used in AT&T Commercial [ft Apolo Anton Ohno] 4 the Winter Olympics


The hit 2k9 buzz band The XX's hit song 'Intro' was utilized in an AT&T commercial. The commercial seems to be a marketing campaign based around American Olympic Speed Skater Apolo Anton Ohno.

It will be interesting to monitor the 'backlash' against the XX, since they have only 'been on the alt radar' for such a short time, even in blog years. One could suspect that they were constructed in order to make mad bank in licensing. In the past, some blogsites have theorized that the band is some sort of marketing gimmick for the popular Mexican beer, Dos Equis.

It is also important to note that the Speed Skater in their commercial has a 'rowdy' soul patch, which possibly could be classified as a soul landing strip. The XX might be regretting lending their song to a commercial which features a soul patch bro.

Only time will tell if The XX will morph into a mainstream band, with a brand that is similar to the Ting Tings, or if they will stay critically acclaimed indie darlings who are 'incredibly popular' in Europe.

Do yall think The XX 'sold out' harder than Grizzly Bear / The Arcade Fire [via Super Bowl Sunday]?
Would yall rather have your music played during a Super Bowl campaign or an Olympix campaign?
Do yall use AT&T as a service provider, and does this make u 'happy' that they 'get' u as a consumer?
Have we reached the zenith of the post-Garden State era, where indie music is harvested for the sake of 'making sweet commercials'?
Will XX fans start to grow soul patches?
Would Michael Phelps have won more medals if he listened 2 the XX instead of Lil Wayne?
Is Apolo Anton Ohno alt, or just a lost altish bro?
Do yall think Middle Americans who heard this song liked it, or did they not even bother processing it?

The xx


The xx is a band from the UK that went kinda mainstream in 2k9

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John Mayer starts ‘outrage’ for being white & saying ‘nigger’ in Playboy

HIPSTER RUNOFF's artist of the decade @JohnCMayer 'kicked off the new decade' by saying 'controversial things' about black people in a Playboy interview. It seems like this sent black people who write magazine columns and even members of the black community who have a twitter into a state of outrage.

In one controversial quote, he says he is not into black chicks:

PLAYBOY: Do black women throw themselves at you?
MAYER: I don’t think I open myself to it. My dick is sort of like a white supremacist. I’ve got a Benetton heart and a fuckin’ David Duke cock. I’m going to start dating separately from my dick.

In another quote, he uses the unpopular term 'nigger', which white people generally only use in a derogatory way.

MAYER: Someone asked me the other day, “What does it feel like now to have a hood pass?” And by the way, it’s sort of a contradiction in terms, because if you really had a hood pass, you could call it a nigger pass. Why are you pulling a punch and calling it a hood pass if you really have a hood pass? But I said, “I can’t really have a hood pass. I’ve never walked into a restaurant, asked for a table and been told, ‘We’re full.’"

PLAYBOY: It is true; a lot of rappers love you. You recorded with Common and Kanye West, played live with Jay-Z.

MAYER: What is being black? It’s making the most of your life, not taking a single moment for granted. Taking something that’s seen as a struggle and making it work for you, or you’ll die inside. Not to say that my struggle is like the collective struggle of black America. But maybe my struggle is similar to one black dude’s.

Does the black community have the right to be 'outraged' that John Mayer isn't into their women?
Can white people use 'the n-word'/'drop n-bombs'?
Do u read playboy 'for the interviews + articles' or just masturbate to streaming video internet porn?
Is John Mayer alt, or is he mainstream since he only 'bangs' big-titted white bitches?

Grizzly Bear’s “Two Weeks” goes mainstream in Volkswagen Super Bowl Ad


The hit band Grizzly Bear's hit song "Two Weeks" features a piano jingle that was 'perfectly crafted' to be utilized in a powerful marketing campaign. Volkswagen purchased the rights to this hit song, trying to inspire mainstream middle america to buy Jettas instead of Toyotas and Hondas.

Tracy Morgan also makes this video 'more bloggable.' He seems to be giving a ride to popular blind piano man Stevie Wonder.

Is the Jetta now known as 'The Grizzly Bear Mobile'?

Did Grizzly Bear 'sell out' or are u happy that their music was taken 2 the extreme masses?
Were u able to 'fully appreciate' their song in this commercial?

Wonder if their ad 'came out better' than NFL's use of Arcade Fire's "Where the Wild Things Are" Theme Song.


Did u ever play 'punch buggy' with ur sibling?
Will Grizzly Bear outsell Vampire Weekend in 2k11?
Is this the 'best use of indie music in a mainstream commercial' in the history of commercials?
Does commercial licensing make a band 'more bank' than 'releasing full albums'?
R u enjoying the corporate indie arms race of the 2k10 decade?

St. Vincent puts Fred Armisen in new video to make it 80% more bloggable


St. Vincent is a 'critically acclaimed' female artist. Her content is usually 'picked up' by respected music sites, but her female brand isn't always as inherently marketable/eye-popping as other indie/mnstrm females. While her music seems to 'sound good', I think she generally only appeals to high-end markets. Probably people who are very into the Dirty Projectors. She is not a more universal female product like Feist/Avril Lavigne/Dido/the 'Not Gonna write u a love song' broad.

In order to make her latest music video 'more bloggable', she had Fred Armisen 'dress up in drag' for the video, and play a zany role. Fred Armisen is an authentic character actor from the popular night life comedy show Saturday Night Live. I have read that he 'dabbles' in the indie music scene, attempting to brand himself as an 'alt comedian' who 'listens to kewl music' (similar to Aziz Ansari's personal branding strategy).

In the video, Annie Clark plays a 'character' of herself. I am not sure if this is a good move, or too post-Flight-of-the-Conchies to seem 'original' to authentic markets.

Is this video 'successful', or was it too strategically crafted for male bloggers to 'gush' over?
Is Fred Armisen the most authentically funny SNL cast member?
Will St. Vincent ever 'cross over', or should she 'dumb down' her music and play more piano driven ditties?
Is St. Vincent trying to 'pitch' a comedy show to HBO?

St. Vincent

Alternative Celebrity, Buzzband

St. Vincent is Annie Clark. She plays the guitar and writes deep songs that go on for a really long time.

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Video: Phoenix Interviewed by Jersey Shore’s Snooki

Jersey Shore was a popular 'Guido Show' on the MTV Television Network which built a solid fan base of 'people who couldn't believe this disgusting subculture existed.' After the show's success, the network and the stars of the show wanted to 'stay in the lime light', so they shipped the uninformed cast members to the Grammys to conduct interviews. In this web video, the popular character Snooki, who was known for being small, dumb, orange, and slutty, interviews the Grammy Winning mindie band Phoenix. The French bros are generally 'baffled' by this human Snooki, but probably just think she is 'another stupid American.'

Snooki asks the band 'What kind of music they play?' They tell her that they are a 'rock band', unwilling to go into the complexities of the evolving indie genre.

In this clip, you can watch as humans from two completely different cultures 'collide.'

Do u think Snooki should start an indie music blog?
Are French ppl smarter than Americans?
Is MTV generating 'better/more compelling content' than most blogs/music sites?



Phoenix is a French pop band that has been around for a decade but went rlly mainstream after their album "Wolfgang Amadeus" was s0 p0ppy that no1 could h8 it.

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R & B Blipster ‘covers’ Grizzly Bear’s “Two Weeks”


A blipster in a red beanie + post Vneck covers Grizzly Bear's hit 2k9 anthem "Two Weeks" backed by a plucking acoustic guitar bro.
The blipster bro wears a red beanie, and emotes the song in a traditional R & B manner.

Do u think this song is 'chiller'/'more ethnic' than the original version?
Will Grizzly Bear replace 'front man' Edward Droste with a blipster to appeal 2 new markets?

Previous 1 man band bro covering "Two Weeks"

Bitter Video Director ‘leaks’ rejected Passion Pit Video


Apparently this is a 'rejected' video for Passion Pit's hit song "Sleepy Head." There are 'tons of rumors going around' as to how it leaked, but it was made in the era before Passion Pit was signed to a major label and got 'a powerful management team.' We can only assume that this video was made/leaked by an earnest artistic videomaker whose concept 'got the shaft' after Passion Pit got 'crazy budgets' and didn't need the pro bono work of video artist bros.

Pashy Pit's MGMT tells popular mp3 blog Sterrygum:

This video was shot before French Kiss/Columbia and Team 8 Management were involved with Passion Pit. The video precedes the current video of "Sleepyhead" ... and was rejected by the band and management. We don't know who leaked the video, but can assure you that it did not come from our camp.

Did Passion Pit reject the initial video because it 'seemed too entry-level' and they needed to chase corporate dollars instead of being a cutesy handclappy synth band?

Is the 'leaked' video 'better' than the 'official' 1?


Or are they 'equally shitty'?
What's the difference between an 'official' music video and a 'fan' video?
Have u ever had a nightmare where 'sleepy head' played over and over again at a Pashy Pit concert full of entry level alts?

Passion Pit

Passion Pit is a bleepy bloop indie pop band that tons of entry-level alts <3.

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Phoenix wins Grammy for ‘Best Alternative Music Album’

Does n e 1 know the definiton of 'alternative'?

Watch popular French band Phoenix as they are interviewed by some dude bro who listens to cool dad rock on the red carpet.


Do u think Grammy voters have listened to the popular band: The Animal Collective?
Is Phoenix the French Kings of Leon?



Phoenix is a French pop band that has been around for a decade but went rlly mainstream after their album "Wolfgang Amadeus" was s0 p0ppy that no1 could h8 it.

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LCD Soundsystem Starts 2 Vlog



clip 1 from lcd soundsystem on Vimeo.

LCD Soundsystem

James Murphy of LCD Soundsystem documents the process of 'renting a sweet house' in Los Angeles, setting up a 'sick studio', and creating a relevant/influential album that transcends the indiesphere.

Panda Bear names album ‘TOMBOY.’

Noah "Panda Bear" Lennox 'confirms' cryptic/meaningful album title to popular web investigative journalist Gorilla Vs Bear.
Wonder if 'TOMBOY' will be the album of 2k10 [via the Pitchfork Magazine]?

Panda Bear

Buzzband, Alternative Celebrity

Panda Bear is a member of Animal Collective. He wrote the hit album "Person Pitch" but failed to deliver in 2k10 with TOMBOY.

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Photos of AnCo Chillin’ @ Sundance

Deakin, Avey Tare, Geologist, and their music video bro "Danny Perez" chillin @ Sundance.
Watching their conceptual movie ODDSAC.
Wonder if they went to some 'relevant indie film parties.'

AOL hires bloggers to cover 2000 SXSW bands. ($50 each)

AOL is trying its most ambitious super-content project yet with freelance content site offering 2,000 $50 assignments on SXSW bands for its music site New Seed programming director Saul Hansell sees it as the “perfect chance” to showcase reporting and journalism along with what Seed can do for sites within AOL (NYSE: AOL). The basics: Spinner and Seed are recruiting U.S. “reporters” to interview all 2,000 bands for a Q&A and bio in advance of the March Festival.

Wonder if 'outsourcing'/'slave driving' is the future of the music blogosphere?
Wonder if my parents will cancel their AOL account.
Wonder if SXSW is MNSTRM....
Wonder if I should cover 1000 bands to make some mad bank.


Alternative Event, Company

SXSW (South By Southwest) is a relevant music, technology and film conference/festival that takes place in Austin, TX.

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