Zooey Deschanel acts quirky in new iPhone commercial. Is Steve Jobs rolling over in his grave? | Hipster Runoff

Zooey Deschanel acts quirky in new iPhone commercial. Is Steve Jobs rolling over in his grave?

I remember 'back in the good ol days', Apple used to put buzzbands in iPod/iPhone commercials. Every1 used to 'get all excited' that 'indie bands were getting exposure', like before Feist went mainstream. Anyways, this is some new iPhone 4 commercial that utilizes Zooey Deschanel's 'quirky brand.' She does quirky things, like ordering tomato soup, and lounging around in frumpy pajamas, even though she probably hits the gym hard to maintain her Hollywood body and shouldn't be afraid to show off her post-BenGibbard bod.

Overall, it is a stupid commercial that tries to 'humanize' the popular voice service Siri, except Zooey Deschanel isn't even a real human.

Poor ZoZo. It seems like in her drive to turn herself into a megabrand, she doesn't even really have a 'true self' anymore. She is just this hyperbole of quirk and pseudo-feminism that the internet enables that is ultimately some simple, commodified scoop of poo gelato that is served into a waffle cone and fed to lamestreamers. I guess if that's what pays the bills.

What do u think ZoZo uses Siri for? Probably just to sext tons of dudes and then 'gossip about it' with her girls.

Does this make u want to throw ur iPhone 4 in the garbage?
Is this commercial 'an effing disgrace'?
Is Steve Jobs 'rolling over in his grave' because of this terrible commercial?
Should ZoZo hang around her house in sexie lingerie or something?
Do u think Siri 'actually likes' Zooey Deschanel, or does Siri think that ZoZo is a hollow brand that is the manifestation of the mainstreamification of indie quirkiness and female insecurity oversharing?

Zooey Deschanel

Alternative Celebrity, Actor

Zooey Deschanel is an actress turned indie songstress in the mediocre buzzband She & Him.

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