Remember Die Antwoord? Yeah, I forgot abt them, too. Had to catch up on their wikipedia 2 remember why they were even relevant, and I didn't get any answers. They 'went viral' because they exploited the white trash South African aesthetic, 'went viral', ppl thought they were talented, but then they realized that watching a 50 year old man with prison tats isn't that entertaining, and Yolandi 'might have ruined' her banging bod with implants from the 'best doctor in South Africa', which means that she probably got them from the American equivalent of a plastic surgeon in a strip mall right next to a Quizno's. I guess u gotta chase that fame.
ANyways, if u can recall, their first album 'tanked hard' sales-wise and buzz-wise. They were signed to an Interscope mega-deal, but then they sold even less albums than a chillwave artist because they didn't have a target market, just ppl who watched their videos on the internet. No1 wants to listen to that. So now they are trying to 'spin' that they are 'going solo' from their label to 'stay authentic', which basically means that they decided to bypass on the opportunity to sell albums, and instead will keep making crappy music that appeals to no1 and just 'looks weird.' The old guy will scream rhymes, Yolandi will have asymmetrical bangs and sing dumb lines, and their 10 fans will be happy. Congrats Die Antwoord.
Do u buy into the gimmick of 'pretending ur going indie' just because u failed and want to 'lower expectations'?
Earlier this morning, Boing Boing pointed out that South African rap crew Die Antwoord have parted ways with Interscope, their label home for the past 18 months. According to an entry on the group's blog, the move was sparked by their label's suggestion that forthcoming album, TEN$ION, sound "like everyone else out there at the moment. Not to be sassed or pushed around creatively, they responded thusly: "U know what, rather hang on to your money, buy yourself something nice...we gonna do our own thing. Bye bye." Kinda awesome. According to Billboard.biz, Interscope says the band and label are "currently in discussions."
The album will now be released digitally on their very own ZEF RECORDZ imprint, with a drop date yet to be announced or confirmed.
Does Yolandi look good?

Do u believe that they 'dropped their label'?
Will they be the last 'viral sensation' to 'get signed' by a misguided record label?
Was their gimmick 'ever cool'?
Is the gimmick 'totally stale' now?
Should they have just listened to the 'suits' at the label and gone mainstream?
Is it time to end this meme?
Should the buzzosphere have ever covered the South African juggalos?
Is Yolandi 'mad hot'?

Die Antwoord
BuzzbandDie Antwoord is some rap group from South Africa that became a popular meme, but then no1 bought their album.









