Pitchfork is a mega alt brand that started out as a lil music website b4 blogspots even existed, but now they are probably at the top of the Fortune 500 list of alt companies. Making mad bank, producing premium, sponsored content, and extending their internet brand in2 reality by hosting showcases and festivals in relevant areas of the country.

Now it seems like p4k continues to 'go global' by launching Pitchfork Paris. I don't know much abt French ppl, but I assume that they all just listen 2 Jousteece and dance around 2 banger-wave synth pop. Hopefully this festival goes off without any1 dying, or else the French govt might ban pitchfork.fr in their country.

R u gonna go 2 this? Does Southwest Airlines fly 2 Paris?

Since its inception in 2006, the Pitchfork Music Festival in Chicago has come to epitomize summertime in our city: a park in the West Loop, beautiful views of the skyline, and best of all, great music. We've worked hard over the past six years to keep our festival affordable while offering the best band lineup around, and we look forward to continuing that tradition here in Chicago-- in two weeks at this year's festival, and in the years ahead.

We also look forward to recreating that magic this fall-- in Paris! Yes, this October, the Pitchfork Music Festival will embark on a journey across the Atlantic, touching down for two autumn days in the City of Light.

Sorta wonder if I can 'trade in' my Chicago tix bc they seem totally irrelevant now. As a lamestreamer from the Midwest, I was just gonna go chill in Chicago 4 the weekend and vibe out 2 some indie tunes. But now I am just reminded that I am trapped in the Midwest and I will never live any where meaningful or relevant.

By launching a music festival in Paris, has p4k 'diluted' their brand or made a 'savvy bizdev move' in2 emerging indie markets?
Are they just going after 'low hanging fruit'?
Will they sacrifice their editorial brand?
Is the Chicago festival 'an international event' or is it just a Midwestern oasis?
Should p4k attempt 2 'outgrow' Lollapalooza?
Will this expansion 'backfire'?

'1 day...
we're gonna host a music festival in Paris...
I promise...
I'm on it...
-Ryan Schreiber

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