I just watched this video produced by the mainstream / alt clothing brand H&M. For some reason, they went to Echo Park, and they interviewed a bunch of alts from the area. For those of yall who don't know, Echo Park is a part of Los Angeles where a bunch of alternative ppl live. I don't know if they picked a solid sample size, or if they just had to get unemployed ppl to talk to them on camera.

First they talked to some crusty kid who looks like he lived in a dumpster. Probably had to pay him in day-old tuna sandwiches to get him to do the interview.

Then they talked to some lil azn tween bro.

Then they talked to some dude who was 'trying to get his name out there' by playing guitar at an arts & crafts fair.

There were some other people, but it was the typical 'boring girl alt' type of fashion.

Eventually they go back to shots of the crusty kid, and for some reason, they didn't interview the dude with the pet rat who he is bros with.

I / AM / The / Rat / King //of ECHO PARK.

I could have probably watched a 40 minute in-depth interview with the Rat King Alt. What do u feed the rat? Is the rat part of ur brand? R u scared that a cat will eat the rat? If a cat eats the rat, what will u do to strengthen ur personal brand? These are the kinds of questions that H&M really needed to be asking.

Hopefully H&M will start selling rats, gerbils, and hamsters in their store so that alts can finally have authentic accessories.

Do all of these ppl seem really alt + Authentic?
Is Echo Park the #1 alt part of Los Angeles, or is Silverlake 'the place 2 be'?

Should I move 2 Echo Park and get a pet rat?
Do yall 'get' crusty kids?
Do these alts 'dress well' or do they just dress like the rolled out of a dumpster/thrift store?
R u from LA/Echo Park?
Is it 'authentic' or just the standard 'gentrified altstreamer hangout'?
Are the LA alt neighborhoods more authentic than Brooklyn?