Urban Outfitters rebrands with an ugly new logo | Hipster Runoff

Urban Outfitters rebrands with an ugly new logo


It seems like in 2k10, every company is trying to rebrand, creating a new logo that makes their brand seem modern/bad ass/etc. I remember when GAP made a new logo, but then ppl on the internet were like 'that is ugly + stupid, yall', and then they changed it [link].

Urban Outfitters decided to create a new logo. I don't even know if they have an official logo. Maybe this is just a crappy logo that they put up on their website to drive traffic after the new GAP logo got so much internet buzz. Probably just trying to design something way dumber, see if it is a good marketing gimmick.

Does Urby Outtie have an official logo? Do they have a 'flexible logo' that represents constant evolution + 'now-ness'? Do logos grow old and die? Should Coca Cola rebrand [via cursive]?

Do u think they used Microsoft Word Art to design their logo? Is the Adobe Creative Suite 'overrated'?

Do u believe in the power of graphic design?
Is Urban Outfitters a legit store, or the ultimate entry level over-priced thrift store?
Why do u think Urby Outfitters is doing well, but Am Appy is 'swirling down the shitter'?
Do u think re-branding helps brands sell more goods?
Does this logo 'crush it'?
R u gonna start using Microsoft Word / Word Art 2 do most of ur designing?
What is 'the new aesthetic' now that the Helvetican look is 'dead'?
Is the new Myspace logo the #1 re-brand of 2k10? [link]

Urban Outfitters

Company

Urban Outfitters is an alternative retailer that sells a bunch of clothes and knick knacks 2 alt ppl.

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