The Blackberry is a popular phone for business men who aren't allowed to have iPhones because they aren't kewl enough/haven't ascended into management, so they are't really important enough to deserve iPhones. However, Blackberry recently realized that a lot of young adults are 'over-loyal' to Blackberry because of the trivial function of 'BBM', which I think stands for Blackberry Messaginger. Even though it is a simple chat service, people think that BBM is 'special' and helps them to build a network of other Blackberry users. Unfortunately, Blackberry will probably 'go under' now that poor people are starting to become loyal to Android phones.

Anyways, Diplo is a modern DJ who makes 'mad bank' producing, playing gigs, and 'endorsing products'/building a lifestyle brand. It seems like this 'commercial' is supposed to let u know that his life is 'effing awesome.' He seems to be flying around the world 'killing it', 'killing it' in DJ gigs, 'killing it' with bros', and 'killing it' while talking with his bffs on bberry. Seems like his life is awesome, and all he ever does is 'kill it.'

Wish my life 'killed it'. Sometimes I worry that I am just going to be an 'effing consumer' for the rest of my life. I'll keep buying expensive smart phones even though all I really do is use social networks and talk with my friends who are unemployed.

Do yall buy into Blackberry as a 'lifestyle brand'?
Can Blackberry rebrand and 'take over' the iPhone market?
What is the best '5G smart phone'?
Is Diplo a relevant DJ, or his his brand 'overvalued'?
How did Diplo survive the bloghouse era?
Will Diplo have a more successful career than M.I.A.?

Diplo

DJ, Alternative Celebrity

Diplo is a relevant alt DJ and producer.

Lists: Producers, indie hunks

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