ALL | ALT REPORT | CLASSIC
Sunkist Soda makes their brand more alt, lets Jared Leto score their new commercial

Sunkist is a popular orange soda, competing with orange sodas like CRUSH and FANTA in order to create the perfect orange soda formula. They are in search of a demographic of alternative ppl who 'love orange soda.' Colored sodas are stereotypically associated with minorities (red, purple, orange = for browns and blacks) but it seems like they are trying to give Sunkist a new vibe. Something that 'hipsters', 'alts' and Beach Bros can drink when they get blazed, maybe.

Maybe they are trying to create a more meaningful Mountain Dew, like something that is for xtreme alts, except when they feel like chilling. Hope 'Orange Label Sound' launches soon.

Can't believe they picked the majestic song "Kings and Queens" by Jared Leto's buzzband 30 Seconds To Mars. Feel like that song is 'hilarious' since they are trying so hard to be the most meaningful alt rock band of all time. In the original video, a clan of bicycle alts roam the streets of Los Angeles, searching for meaning.

Seems like Sunkist is trying to create a group of consumers similar to the alts seen in this video. Alts who vibe out to majestic altrock, living in a post-apocalyptic urban environment, where nothing matters except for beverage choices.

<3 u J Leto. U write the best soda songs. Way better than MTN DEW BROS

What's yalls favourite orange soda?
Do u think Sunkist will rebrand itself successfully and make more money?
Is Jared Leto the perfect alternative spokesman?
Should Sunkist try to ride chillwaves to sell more sodas?
Are colored sodas for minorities?

Red sodas are for __________ (Mexis?)
Purple sodas are for _________ (Blacks?)
Green sodas are for __________ (xtreme white bros/white trash/skaters)
Diet sodas are for __________ (rich, fat whites/dumb girls)
Regular brown colas are for ________ (every1)
Water is 4 ________? (no1)
Is coffee for _______?
Is tea for ________? (AZNs/Indians)
Lemon Lime sodas are for _______?

What kind of soft drinks do yall drink?
Do different colored people have a natural affinity towards certain soft drinks, or is it just 'branding'?

Jared Leto

Actor, Buzzband

Jared Leto is an alternative actor, and the lead singer of the band 30 Seconds to Mars.

Read more>>>>

Comments

fireworks's picture

FIRST!!!!!!!!!! :) :) :)

Michael Tugless's picture

wurst

LCF's picture

Jared Leto should stick to getting his face punched in (via Fight Club) his band is pitiful; He has a cool bike though.

fireworks's picture

@anti-carles, I <3 CARLES 4E

fatlatvian's picture

Not sure which is worse: this video or the Brokencyde video

steve gheyoki's picture

@fatlatvian, ...brokencyde

awk's picture

@fatlatvian,

this video

brokencyde are much more authentic than these assholes

wes branderson's picture

jletz is lookin' a lot more like a queen than a king lately. newayz good for him bein' able to make ad revenue. bet he will slap on a shiney new coat of nail-polish with his orange soda residuals. he might even feel naughty and make it match the color of the Fanta he's drinkin'.

Brooey Deschanel's picture

@Wildwood, agreed. i have no clue why Carles always blogs about him, he must secretly like him or something...

Elle's picture

God fucking dammit the things I would do to Jared Leto. He just needs to cut his hair though cuz it makes him look like that Zooey bitch.

Justin B.'s picture

no one even looks remotely like jared leto. lame.

bredalt's picture

how come when I DRINK sunkist that never happens?!

Brightest Star of All's picture

1 luv 30 secs 2 mars! thy rox

gina's picture

That commercial was ridiculous. All soda commercials. Coca-Colas' 'share happiness' taglines and sh*t. Happiness and sunshine have nothing to do with anything- except happiness and sunshine. Sick.

Cabramel's picture

I like tea and I am a kolord bra so f u carles. nice post tho.

amber's picture

jared leto why are so hot and so lame

chill ballins's picture

will always h8 Jordan Catalano 4 leaving Krakow there with his bike/pulling away with Angela/preventing true <3 from coming to fruition. surprise, y'all! Jordan can't read!

just hope that one day Jordan Catalano's balds, get's some Dov Charney specs and morphs into Jared Pedo, the John Wayne Gacy lookalike. anticipating 2k30 meltdown.

Willd's picture

P Max vs Coke Z?

Adobe Slabs CS4's picture

he was great on twinklight

gingerbeard alt's picture

@Wildwood, do u think sunkist should have gotten the bro who sang those plaintive, gentle folk songs during "away we go?" really love that bro. listening 2 his soundtracks right now. also love monsters of folk. h8 leto 4 invading the alt culture.

loves &quot;corking&quot; at Critical Mass's picture

@josh brolin, not feeling this webblog at all dude. have u ever been 2 critical mass? i think if u come u will appreciate alt culture and fixed gear cycling a lot more guy. h8 u.

yo's picture

wuts with the critical mass vid with crap music in the background?

loves &quot;corking&quot; at Critical Mass's picture

@yo, hi, r u going 2 critical mass in nyc this month? do u want 2 meet up? i'm 1 of teh premier "corkers" in the borough of manhattan.

yo's picture

@loves "corking" at Critical Mass, bro I go to san diego crit mass! west side!

post-post's picture

who loves orange soda? i do i do i doooo (via kenan n kel)

mxalt's picture

@post-post,

snick references = alt opposite

gingerbeard alt's picture

hi. do you have Conor Oberst's contact info? if so please post it here, need 2 talk with him abt things.

Cat's picture

Red is def 4 black bros. remember when i was a young child, watching black ppl down RedPop. think AZNS like myself r into orange.

blaze bros's picture

bert mccracken

friend's picture

Coca-Cola,

Dr. Pepper,

Monster Energy,

& now,

Sunkist Soda.

The circle is complete. I can die "happy".

pk's picture

is this to appeal to lost sparks drinkers?

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shawna's picture

i did his hair for that shoot years ago. it was the cover of Gasoline Magazine.

i told him he should go back to the jordan Catilano look. lol

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