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Miracle Whip has been trying for the past several years to 'rebrand' itself as a cool condiment that alternative people can use on their foods. Not sure if they are 'trying to replace ketchup/salsa' or something like that. It seems like they made a 'new logo' that breaks free from the limitations of font-based typography. Instead, they used an emotion-evoking scribble of mayo, similar to the way you zig zag a condiment on ur bread when you make a sandwich. It seems like this 'raw' branding decision is trying to appeal to the natural, animalistic human spirit, sorta like how humans used to have to communicate by 'cave drawing.'
I remember the days when I used to vibe out hard to this commercial, thinking about sweet rooftop parties where me and my bros would eat tons of mayo, and use it as a mixer in our 'vodka + mayo' drinks.
I wonder if Miracle Whip is 'the new Volkswagen.' Maybe they can make a series of 'hipster bashing' commercials that get blog coverage.
It feels as if this happened yesterday, but almost a year ago, we reported on the redesign of the mayo-alternative, Miracle Whip, and its repositioning as the coolest spread in town. That deliciously retro design is now gone, in the blink of an eye, and in return we get a more gooey rendition of the name and something that resembles more what they had before the change last year. Despite the quick switcharoo, it's nice to see that they still aimed for a certain simplicity and the new packaging is as minimal as you will find on the shelves; it's actually quite striking with that big MW.
Do u think this new logo will help Miracle Whip to become as popular as Coca Cola?
Do u use Miracle Whip?
What is the most alt/authentic condiment?
Is 'ranch' for white people?
Comments
blam
bravo MW, i feel like this mayonaise substitute really gets me and my creativity/uniqueness/desire to not conform to a standard condiment label. i was gonna become some type of artist to try and express myself and my emotions but i dont feel the need anymore, just gonna eat miracle whip 24 sev
neon ind should supply music for this campane
via white label sound?
@specbro, Whole Wheat Summer.
@Mancomb, i lol'd
mw wins with sriracha a close 2nd
squiggle suggests 2 alt bros w/fist up [via black panthu]
oooold newss
this is a fucking stupid post, yo
@sweet dick willie, (via unrepentant product placement)
@sweet dick willie, this blog is turning into that aunt you accidentally approved on facebook and she always sends you links to really old things she thinks you think are funny to show how hip she is. Next thing we know he's gonna be blogging about lolcats.
@Elle, true ouch. this is old, fire this ghostwriter.
@Altso Frightened, addicted 2 sriracha
@Adobe Slabs CS4, me 3//call it 'cock sauce' re: male rooster on front. luv cock sauce in my mouf.
ppl are dying right now and all carles writes about is miracle whip. i miss hro 2k7 :[
@csacsc, miss the days when carles blogged about rwanda or whatever the fuck
@tommy, whatever the fuck was ruff for me, i lost family to it
HIPSTERS DON'T EAT ALTMAYONAISE. THEY EAT HUMMUS.
@xSurfbl00dbr0x, MAYONNAISE* SORRY 4 DA TYPO, BROS
@xSurfbl00dbr0x, those bearded bros in keffiyehs eating hummus arent hipsters bro, theyre arabs.
@saudi altrabia, bahahaha oh god
@saudi altrabia, wtf? I just thought everyone was selling their turntables and buying kalashnikovs...(via losing my edge/gaza hillside settlements)
@xSurfbl00dbr0x, like to differentiate myself in my condiment-style, which is why I eat Veganese. Probs made by Kraft or something, and will contribute to the death of people via ciggie smoking. But at least it makes me feel superior to other human beings in one more microcosmic way yall.
http://www.youtube.com/watch?v=2IvweFsAMag
Do the mayo/dressing companies feel like they are missing a huge demographic? Or did they feel they needed to re-vamp their image to appeal to alt dads and cool moms? Because in the great mayo race, eff Hellman's, I am all about graphic designs on my salad dressing.
@Drunk Aaron Neville, I think Hellman's has an alter name
hell is edgy
don't think many altbros/baguettes are into "miracles", tho (via agnosticism/atheism), but the icp memevid might change that
also I think that gross sweet stuff is generally "passé" now that everyone thinks they're a chef via watching cooking shows
@tommy, 'fucking mayo, how does it work?'
imagining icp squirting miracle whip onto a sea of grateful juggalos. whitest rappers ever.
@insane clown penis,
faygo vs. mayo: the dark carnival of midwestern dietary choices
yo guys im gonna go make some miracle whip crostinis anyone want some
feel like mw is a natural alt condiment for my lifestyle. that's why this new marketing campaign doesnt feel forced at all. mayo is creamy, classic, and most importantly, chill, but mw takes it to the next level by adding that little zip, an edge, a rebel yell. its the same difference between 80s soft rock (so mayo) and chillwave (zippy).
def 'feeling it (mw) all around (my mouth)'.
@look at that fuckin miracle whipster, WITH A REBEL YELL
SHE CRIED "NO! MA! YO!"
i think the old container is more alt...
@ZUCCURES, I was thinking the same thing, it's "retro"
@amber, retro is the proper word for it, bro
@amber, 50's-60's design is mainstream now via mad men, zooey deschanel etc
if it had something that conjured up the 90s it would b good + alt
like crystal pepsi
http://images1.makefive.com/images/200905/6ea88f933a09dee9.jpg
@david bowie, toooo true bro
this is stupid what would be cooler is if they went retro or logoless
@joey, logo-less would be disgusting, then everyone could see what they were eatinggg!!1
When was the last time this blog blogged about something that wasn't mnstrm? All the goddamn time it's Justin Bieber and Davey Becks and Miracle Whip and Neon Indian.
ALT IS DEAD.
HRO IS MNSTRM.
@Abroham Lincoln, true story bro
Mayonnaise is for white people.
But Miracle Whip is a relevant brand via product placement in Lady Gag's video.
miracle whip is fucking repulsive
@brory, alts use vegenaise
@brory, don't be so mayo
goddammit, carles.
I always hated that commerical. "We won't tone it down" you're fucking mayonaise with "zest" get the fuck over yourself
but, wouldn't mayonnaise be more 'authentic' than a mayonnaise substitute?
feel confused.
@contents, DON'T BE SO MAYO
altlogo or not, it still tastes like shizz.
@thexxo, i am agree. all the white sauces, ranch, mayo, sour cream, whip...they can't shake their jizzlike qualities. (via contradictory veganism/latent homophobia)
what would be really alt is if it was like a generic food product from the 80's that said just, "WHITE STUFF" or "MAYO SUBSTITUTE" via Repo Man.
i wonder if you're supposed to smoke DMT to really get the new MW packaging. the voices in my head say definitely yes.
me an all me bro pop pills
and rub mw on each other
we wont tone it down
Old logo was better. Use real mayonnaise (i.e. Hellmans or Best Foods depending on your coast). Cholula and Sriracha are contenders for best condiments. This is such boring shit. What does this have to do with anything?
that shit aint mayonnaise!
also featured in the lady gaga telephone video
Altest condiment is Bearnaise - a sub-genre of condiments within a sub-genre of condiments. Also, if you can find unsweetened Maggi Chili Sauce, congratulations, you're one step closer to being on my lvl... Sriracha... is some entry-lvl shit. Get with it.
looks like 'map of HI' or 'Tilda Swinton' or 'Cubs win!'
via nick manning
fuck miracle whipz its helmans motherfucker helmenz is the alt mayo of choice
couldn't bring myself to read this one!
I feel like I want to lather down the kayak on the top of my volkswagon with MW while downloading pics of Zoey Dashenell on my iPad.
We were a MW family growing up in the 70s. I didn't know what real mayo was until my first boyfriend, who thought I was a freak for using MW on my turkey sammiches. I kept bringing home boys who preferred may to MW. This did not go over well. My husband of 5 years is also a mayo-eater. My family has come to terms with it. Me, I don't eat any of that crap any more. Hydrogenated oils can really fuck a person up, y'know?
so i herd u like toksinz? http://www.youtube.com/watch?v=GppQdgbzceg
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Yes i use miracle whip!!
Yes i use miracle whip!!
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