Best Coast begins the process of ‘crossing over’, debuts new video on MTVU


Best Coast is the most approachable artist in the recent micro genre of 'fuzzy buzzy' guitar bands that make you sound like u r at the beach in the 50s-70s, or something. It seems like her new video is meant to 'break free' from being a blogcentric internet indie artist, and start to get some more mainstream coverage. The song "When I'm With You" seems like it is intended to be some sort of summer love song.

The video debuted [via stream] at MTVU, which is supposed to be the channel that MTV uses to try to connect with 'indie artists.' I think MTVU gets tons of airplay in college cafeterias.

The video features the Best Coast broad falling in love with a Ronald McDonald type of character. I am not sure if it is supposed to be an advertisement for In-N-Out burger or something.

Is Best Coast going to 'crossover'?
Is McDonalds going to 'sue her ass' for stealing Ronald McDonald as her band mascot?
Is this video too 'clean' for her sound?
Are they packaging Best Coast correctly to 'take her to market'?
Do u know any other good fuzzy buzzy bands?
Will the Best Coast broad become the next Feist, or will she morph into the next Cat Power?
Do u have MTVU?

Best Coast

Buzzband

Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats

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