Gorilla Vs Bear is a relevant mp3 blog that has been around since the genesis of music blog. It has acquired 'tastemaking status' since it has broken some of the most important bands of the late authentic indie + chillwave eras. The blog has 'made the leap' and converted into a record label.

We couldn't be more excited about our debut release, which is also the first-ever release from mysterious duo Cults, featuring the much-loved, sunny 60's-pop-inspired instant summer anthem "Go Outside," backed with the equally infectious "Most Wanted" on the b-side. The 7" single, which is limited to 400 copies pressed on bright yellow vinyl, is officially out on April 20, but you can pre-order it here now.

It seems like a 'safe model' to appeal to a limited edition of 'bros who buy vinyl' with a 'limited edition' run of the single. Seems to create a 'high demand' while 'limiting the supply' [via microeconomics].

Will u purchase Cults' "Go Outside" on vinyl?

[MP3]
Cults Go Outside

Will Gorilla Vs Bear make 'mad bank'?
What is the optimal role of the
Are Cults mainstream because Perez Hilton blogged about them?
Wonder if it will get 'mad coverage' from other alt websites.

Does transitioning from blog to record label make u 'excited' or make u 'scared' that a blog will lose its authentic editorial voice?

Gorilla Vs. Bear

Blog

Gorilla Vs. Bear is an influential MP3 blog that blogs abt lofi, fuzzy buzzy, chillwave, and authentic African American music.

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Forest Family Records

Company

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